The public-market intelligence layer for distribution teams
See the whole territory.
Terrain researches the public market continuously — the FCA Register, Companies House, the trade press, firms' own sites — and hands it to your team as ranked prospects, live triggers and cited briefs. The research is done before you ask.
Public data only · every claim citedLive and hosted in the UK＊
- 1Westmere Wealth Management94
- 2Oakhart & Reeve LLP88
- 3Cawthorne Advisory81
Performance tells you what happened. Enablement makes the next thing happen.
That's where Terrain lives: the public market, researched continuously, delivered to every BDM as ranked prospects, live triggers and cited briefs that are ready before they ask. It sits alongside the reporting and data your business already runs — a different job: the outside world, as it moves.
See the whole patch, ranked, and plan the week.
Walk in knowing the firm — one screen, every source cited.
A meeting with a reason, and the brief already written.
Know the market moving around it, and widen from there.
It becomes a weekly rhythm: start Monday with the patch ranked and the visits routed, walk into every meeting already knowing the firm, and end the week seeing exactly what changed across the book.
Leverage for the whole team
The same intelligence, doing a different job at every level.
Hours handed back
- The public-source research done before you ask — every meeting starts with a cited brief.
- Your patch watched for why-now triggers while you're on the road.
- Every score explains itself in plain English — a reason, not a black box.
One live view of the region
- Preparation at a consistently high standard across the whole team.
- A shared, current picture of the patch — coverage you can plan, not guess.
- New joiners productive in their first week, not their first quarter.
Enablement at scale
- A public-market layer working alongside the performance view you already run.
- Coverage decisions you can evidence; activity with a why-now attached.
- Every output cited to a public source — auditable end to end.
Three new lenses on the territory
The whole patch, ranked and explained
- My Firms — the book at a glance: who fits, who's moving, who's gone quiet.
- Segments — the shape of the region: autonomy, ownership, networks, scale — every slice drills to the firms behind it.
- Prospect fit — firms ranked against your proposition, a shared starting point every BDM can see, use and challenge.
Firms you haven't met yet
- Discover — every advice firm in a patch from the public registers; add one and Terrain researches it automatically.
- Map — strength, whitespace and untouched ground, visible at a glance.
- Routes — a day out sequenced properly, every stop carrying its own preparation.
Walk in when it matters
- Activity & Talent — adviser moves, register changes, filings and team lift-outs, each dated and sourced.
- Investment Pulse — competitor houses' published positioning, one house at a time, cited.
- Newsroom — the themes and deals moving the adviser market, newest first, traced to source.
Everything above is live product — shown through the pensions-and-ISA lens today; the same engine extends to other product lines by changing the lens, not the platform.
Built for a regulated, trust-led market
Terrain holds none of your business or client data — nothing installed, nothing integrated.
Built on the FCA Register, Companies House and the trade press; every output cites its source.
No email, no posting, no auto-anything — output leaves by deliberate copy and paste.
Application and data on UK servers behind a secure login; AI metered, logged and budget-capped.
The full story — architecture, data handling, AI governance — is on the security page, and a detailed due-diligence document is available on request.
Be among the first teams on Terrain
Terrain isn't generally available yet — we're opening early access to a small number of UK distribution teams. Register your interest and we'll be in touch with a walkthrough and an invitation.
- Priority early access
- A direct line to the team
- A say in what gets built next